We’re Annika and Will Foster – a brother-sister

team raised in a Gator-loving home where pride,

grit, and generosity were the currency of daily

life. We didn’t just wear orange and blue on

Saturdays – we lived the values behind

them: community, legacy, and excellence passed

down from our parents, both relentless builders

in their own right.

Our dad – a UF alum – taught us to fix things ourselves, to dream big and back it up with work. Our mom held us to high standards, not just in school but in how we show up for others.

That’s the energy we bring to this business.

We started this company not just to sell shirts, but to learn what it means to build something real. We’re students, yes – but also entrepreneurs, creators, and teammates pushing each other to go further. We saw an opportunity to bring something new to the college apparel space – designs that are fresh, bold, and authentic, reflecting the real spirit of Florida universities.

From the jump, we knew this had to be about more than us. That’s why a cornerstone of our business is giving back. We're partnering with Peak Literacy, a Gainesville nonprofit that supports student tutoring and literacy development across Central Florida. A portion of every sale goes to them. Why? Because we believe in creating access – to education, to opportunity, to something better.

Our dream is simple: to grow this company into a brand that speaks to students like us – proud of where they come from, serious about where they're going, and willing to put in the work to make both matter.