We’re Annika and Will Foster – a brother-sister team raised in a

Gator-loving home where pride, grit, and generosity were the currency of

daily life. We didn’t just wear orange and blue on Saturdays – we lived the

values behind them: community, legacy, and excellence passed down from

our parents, both relentless builders in their own right.

Our dad – a UF alum – taught us to fix things ourselves, to dream big

and back it up with work. Our mom held us to high standards, not just in

school but in how we show up for others.

 

That’s the energy we bring to this business.

 

We started this company not just to sell shirts, but to learn what it means to

build something real. We’re students, yes – but also entrepreneurs, creators,

and teammates pushing each other to go further. We saw an opportunity to

bring something new to the college apparel space – designs that are fresh,

bold, and authentic, reflecting the real spirit of Florida universities.

 

From the jump, we knew this had to be about more than us. That’s why a

cornerstone of our business is giving back. We're partnering with Peak

Literacy, a Gainesville nonprofit that supports student tutoring and literacy

development across Central Florida. A portion of every sale goes to them.

Why? Because we believe in creating access – to education, to opportunity,

to something better.

 

Our dream is simple: to grow this company into a brand that speaks to students like

us – proud of where they come from, serious about where they're going, and willing

to put in the work to make both matter.

 

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About Annika

 

Annika Foster is the heart of the brand’s look, voice, and energy. As a first-year

student at Santa Fe College with plans to transfer to UF, she’s balancing full-time

school with co-owning and art directing a startup. Every drop we release – from the

cut of the shirt to the mood of the shoot – starts with her creative direction. She

scouts models, plans photo shoots, builds mood boards, and makes sure everything

we release actually feels like college life.

 

She also co-manages our social presence – from TikTok to product launches – with an eye toward authenticity and youth culture. Her gift? Turning ideas into visuals that feel personal.

 

Annika’s not just preparing for college – she’s already doing the work that makes her a standout transfer candidate: designing campaigns, running logistics, growing a brand, and building something that matters.

 

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About Will

 

Will Foster is the structure behind the vision. As a high school senior preparing to apply to the University of Florida, he’s the one who took our business from idea to infrastructure. He built our website from scratch, set up our accounting system, created our order flow, and researched everything from margin models to vendor contracts.

 

Will also handles logistics – shipping, fulfillment, sourcing, vendor coordination – and manages our community partnerships, including our charitable giving model. He’s our forward planner: the one thinking two launches ahead, asking, “What can we streamline? How can we grow responsibly?”

 

He doesn’t just dream about business or operations as a college major – he’s living it. Every mistake and pivot we’ve made has been a learning lab for Will. He’s not waiting for permission to lead – he’s already leading.

 

We’re not a big brand. We’re not backed by capital. We’re students with a shared vision, a few t-shirts, and a commitment to doing this the right way. Everything we learn, we pour back into the company. Everything we earn, we share. And everything we build is with the long game in mind.

 

Thank you for supporting our journey. You’re not just wearing our designs – you’re investing in our future.